At a certain point, the very methods that help people convert, like Buy Now, Pay Later, may start to fail. Not because customers don’t want them, but because they simply don’t work above a given threshold. And that creates friction. The kind that leads to drop-offs, not checkouts.
At a certain point, the very methods that help people convert, like Buy Now, Pay Later, may start to fail. Not because customers don’t want them, but because they simply don’t work above a given threshold. And that creates friction. The kind that leads to drop-offs, not checkouts.
What works for a €20 impulse buy doesn’t necessarily work for a €1,200 investment. As the total amount increases, so does the level of expectation from the customer. This shift shows up clearly in how users behave in the checkout and in the payment methods they choose.
Choosing how to pay might seem like a simple decision. But in the world of e-commerce, it’s a powerful moment of user choice. One that has direct consequences for conversion, cost, and experience. Our recent data shows a key insight that every merchant should pay attention to: 50.68% of users actively switch from the pre-selected payment method during checkout. In other words, half of your customers bypass the default.
More than 50% of users actively switch payment methods during checkout. That number alone says a lot about how important it is to offer relevant choices. But it also raised a new question: What does this switching behaviour actually mean for conversion?
In today’s e-commerce landscape, payment methods are more than operational details; they are a cornerstone of growth. For merchants expanding in Europe, offering the right payment options is critical to unlocking new revenue streams, improving customer satisfaction, and reducing cart abandonment.
Shopping cart abandonment is one of the biggest challenges for e-commerce businesses. According to Baymard Institute, the average cart abandonment rate is 69.99%, meaning nearly 7 out of 10 online shoppers leave without completing their purchase.
Understanding why customers abandon their carts is the first step to improving your checkout experience and boosting conversions. Here are five common reasons and actionable solutions to fix them.
The European Accessibility Act (EAA), effective from June 28, 2025, is a game-changer for businesses operating in the EU. It sets out new rules requiring products and services to be accessible to everyone, including the 87 million people in the EU living with disabilities.
As e-commerce evolves, businesses are turning to headless commerce to create cutting-edge, customized customer experiences. This revolutionary approach decouples the front-end and back-end of e-commerce platforms, giving brands unparalleled flexibility and scalability across multiple channels, websites, mobile apps, and beyond.
October 8, 2024, Stockholm, Sweden
Briqpay, the leading Swedish fintech, announces a transformational evolution in its business model. Expanding beyond pure B2B eCommerce, Briqpay now empowers companies selling to consumers and businesses, locally and globally, with a flexible, unified payment integration platform.
Klintberg & Way (KW), Europe’s leading distributor of American vehicles and spare parts, is entering into a strategic partnership with Briqpay, an innovator in digital payment solutions.
Elon and Briqpay have entered into a strategic collaboration to optimize and simplify the payment experience for Elon’s new e-commerce focus for business customers.
Briqpay has closed €2M in a seed round led by eEquity together with previous investor Keith Richman’s (entrepreneur; Board member at VNV Global, Grubhub, and more) fund 31 Atlantic with participation from Christian Leone (Luxor Capital – CEO and Founder), Charlie Chanaratsopon (Boosted Commerce – Founder) and other experienced entrepreneurs and investors.
November 18. Stockholm, Sweden; Briqpay’s co-founders Björn Widerström, Sara Johansson, and Mats Andersson, Swedish fintech veterans with experience from Klarna and Bambora, team up to revolutionize B2B payments. Today the company announces the launch of the service and the closing of a seed round led by Keith Richman’s fund 31 Atlantic with participation from Fredrik Hjelm (Voi – CEO & Co-Founder), Christian Leone (Luxor Capital – CEO and Founder), Charlie Chantarasopon (Boosted Commerce – Founder) and other experienced entrepreneurs and investors.
