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Co-founder, Chief Growth Officer
May 30, 2024 at 10:00 PM
Stockholm, Sweden: Klintberg & Way (KW), Europe’s leading distributor of American vehicles and spare parts, is entering into a strategic partnership with Briqpay, an innovator in digital payment solutions. This new collaboration is specifically designed to modernize and optimize payment flows as well as enhance the customer experience for KW’s corporate clients, marking an important step for an industry that has historically lacked flexible payment options.
This partnership represents a significant milestone in KW’s digital strategy and strengthens their position as a market leader in Europe. KW Parts, a division of the Klintberg & Way group and Hedin Mobility Group, currently operates an extensive wholesale business selling automotive parts to 38 countries, with annual sales of approximately SEK 430 million.
Mikael Dahlin, CCO of KW Parts, highlights the importance of the update: “As our e-commerce underwent a major upgrade at the end of 2023, we also reevaluated our onboarding process and checkout solution. Briqpay’s service met several of our requirements. We can now offer auto repair shops across Europe the ability to become customers with just one click, as well as introduce credit card payments, an eagerly awaited feature in our industry.”
Briqpay’s technology enables the integration of credit checks, credit rules, and BankID verification directly within the purchase process, which not only ensures high security but also provides a user-friendly experience for the end customer.
“It is inspiring to see Klintberg & Way’s clear vision for their digital B2B sales. Our collaboration is focused on creating a tailored purchasing experience where customer needs and usability are central,” says Sara Johansson, CGO of Briqpay.
About Klintberg & Way
Klintberg & Way Group is a leading European mobility solutions provider with nearly 50 years of experience specializing in American vehicles and automotive parts. The group includes several divisions covering vehicle distribution, parts, warranties, and retail services. As the official importer and distributor of Dodge and RAM vehicles in Europe, Klintberg & Way offers a comprehensive portfolio that spans OE and aftermarket spare parts, accessories, and a dedicated technology center for vehicle homologation tailored to European markets.
About Briqpay: Briqpay specializes in eliminating friction from the purchase journey. With a focus on flexibility and scalability, Briqpay offers digital sales solutions that include new customer registration and payment flow. Briqpay’s philosophy is that all businesses should be able to tailor their sales processes according to their own needs without technical limitations, whether that means adding payment providers in different markets or personalizing the purchase experience.
Connect any payment provider. Optimize your payment flow. Scale without limitations - with Briqpay’s Payment Integration Platform.
