More insights
Co-founder, Chief Growth Officer
November 13, 2022 at 11:00 PM
Elon and Briqpay have entered into a strategic collaboration to optimize and simplify the payment experience for Elon’s new e-commerce focus for business customers.
“Every day, business customers reach out wanting a smoother way to purchase through our e-commerce channel. After merging with Electra and expanding our offering across appliances and electronics, we are excited to now provide both small and large business customers an easy and efficient way to complete their purchases online,” says Jessica Söderlindh, Sales Manager at Elon Business.
Initially available for all business customers, Elon plans to soon extend the streamlined digital purchasing experience to contract customers as well.
“Choosing Briqpay as our payment partner felt natural—we share a commitment to flexible and scalable solutions. Briqpay helps us deliver a seamless and user-friendly payment flow, allowing us to best serve our business customers with a modern digital checkout process,” says Jessica Söderlindh.
“Elon has a clear vision for advancing their digital B2B sales, which is truly inspiring. Together, we’re building a tailored purchase journey focused on customer needs and usability,” adds Sara Johansson, CGO at Briqpay.
About Elon Elon is a leading Nordic player in home products retail, operating approximately 420 stores across Sweden, Norway, Denmark, Finland, and Iceland. Elon focuses on appliances and consumer electronics that simplify everyday life, supported by strong local entrepreneurs and centralized services.
About Briqpay Briqpay is a fintech dedicated to streamlining the online purchase journey between businesses. Their platform offers flexible, scalable payment solutions that empower merchants to deliver smooth and adaptable checkout experiences.
See also Klintberg and Way's automotive payment modernisation, another automotive sector win, and how to choose the right B2B payment mix for why account terms are common in this sector.
Klintberg & Way (KW), Europe’s leading distributor of American vehicles and spare parts, is entering into a strategic partnership with Briqpay, an innovator in digital payment solutions.
On Black Friday 2025, Swedish and Dutch shoppers moved six points toward pay later, Germans moved to wallets and the British stayed with cards. Our consumer checkout data, market by market, and what to put first in each checkout this year.
Card payments acquired in the shopper's own country are approved more often, and between the UK and the EU they can cost five times less. What local acquiring is, what it saves and how to set it up across the Nordics.
Connect any payment provider. Optimize your payment flow. Scale without limitations - with Briqpay’s Payment Integration Platform.
