Half of Your Customers Switch Payment Methods at Checkout
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Choosing how to pay might seem like a simple decision. But in the world of e-commerce, it’s a powerful moment of user choice. One that has direct consequences for conversion, cost, and experience. Our recent data shows a key insight that every merchant should pay attention to: 50.68% of users actively switch from the pre-selected payment method during checkout.
In other words,half of your customers bypass the default. Here’s what that means, and what to do about it.
The first payment method shown in checkout carries more weight than most merchants realize. From a user experience perspective, it sets the tone: it’s the path of least resistance, and many shoppers will follow it, if it matches their preferred way to pay. Our data confirms this behavior:
Want to talk payments?
Book a meeting and let's talk about the future of payments. We will help you discover how you can leverage payments to maximize your checkout
There are a few reasons why a shopper might actively change their payment method:
It’s easy to assume that streamlining checkout means offering fewer choices. But in this case, less is not more. Here’s why offering a variety of relevant payment methods and placing the right one on top can have a big business impact:
The pre-selected method should reflect your users’ most preferred option in each market. This minimizes the need for switching and creates a smoother checkout. With tools like Briqpay, you can dynamically choose which method appears first.
For the 50% who don’t go with the default, having multiple trusted options makes all the difference. Studies from the Baymard Institute show that 11% of users abandon their cart if their preferred payment method isn’t available. Adding more options, such as digital wallets or local methods, can increase checkout completion rates by up to 30%.
Every payment method carries a different processing fee. It’s tempting to prioritize the cheapest, but pushing customers toward methods they don’t trust can lead to lost revenue. The right strategy? Guide users gently, make the preferred (and possibly most cost-effective) option the default, but ensure that popular alternatives are easily accessible.
At Briqpay, we help e-commerce teams turn payment flexibility into a competitive edge. Our single integration unlocks any provider, any market, and gives you full control of your checkout, all from one interface.
Want to talk payments?
Book a meeting and let's talk about the future of payments. We will help you discover how you can leverage payments to maximize your checkout
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