More insights
Co-founder, Chief Growth Officer
May 5, 2025 at 10:00 PM
In today’s e-commerce landscape, payment methods are more than operational details; they are a cornerstone of growth. For merchants expanding in Europe, offering the right payment options is critical to unlocking new revenue streams, improving customer satisfaction, and reducing cart abandonment.
Europe is made up of many different markets, each with distinct payment preferences. Research shows that 27% of European consumers abandon their carts if their preferred payment method isn’t available. Key trends include:
Failing to cater to these localized payment preferences can result in lost sales and create unnecessary friction in the checkout process.
###The Challenges of Payment Integration in Europe Offering diverse payment methods is essential, but not without challenges:
Briqpay’s flexible and scalable Payment Module eliminates the complexity of integrating diverse payment methods, helping merchants grow effortlessly:
Connect to any payment provider via a single integration. This reduces technical overhead and allows real-time updates to payment options.
Prioritize payment methods for specific markets, like Carte Bancaire in France or SOFORT in Germany, ensuring a tailored checkout experience.
Analyze customer behavior, A/B test payment options, and refine checkout flows to maximize conversions using Briqpay’s rule engine.
Stay ahead of market trends and compliance requirements with a system built for long-term growth.
Localized payment strategies significantly reduce cart abandonment:
To build a winning payment strategy:
At Briqpay, we empower merchants to thrive in Europe’s diverse payment landscape. With seamless integrations, localized payment options, and data-driven insights, we help businesses reduce cart abandonment and boost conversions.
Which methods actually convert varies by market, and it's exactly the kind of variable covered in what actually reduces checkout costs and cart abandonment.
Our own checkout data from 2026 shows how sharply payment preference still differs by market, even as checkout speed has converged: Checkout Speed Is a Solved Problem. Payment Preference Isn't.
Black Friday 2026 lands seven days after CCD2 applies. We went back to our consumer checkout data from Black Friday 2025: a peak nine times a normal day, BNPL up six points in Sweden and the Netherlands, and a busiest hour of 22:00. Here is what to fix first.
commercetools makes best-of-breed payments possible but not automatic. Here is how payments grow connector by connector, what Connect and Checkout give you, and how an orchestration layer lets you add providers by market and customer type without new builds.
We analyzed Briqpay's own B2C checkout data across more than a dozen markets and found that speed has quietly converged almost everywhere. What still separates a good checkout from a bad one is whether it offers the payment methods a market actually prefers.
Connect any payment provider. Optimize your payment flow. Scale without limitations - with Briqpay’s Payment Integration Platform.