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Co-founder, Chief Growth Officer
April 14, 2025 at 10:00 PM
The European Accessibility Act (EAA), effective from June 28, 2025, is a game-changer for businesses operating in the EU. It sets out new rules requiring products and services to be accessible to everyone, including the 87 million people in the EU living with disabilities.
But beyond compliance, the EAA represents a massive growth opportunity. Businesses that prioritize accessibility not only meet legal requirements but also tap into an underserved market eager to engage.
The EAA aims to remove barriers for people with disabilities by ensuring that products and services such as websites, mobile apps, e-commerce platforms, and payment terminals are accessible. Non-compliance could lead to legal penalties, reputational risks, and missed revenue opportunities.
Key industries impacted include:
Accessibility isn’t just a regulatory mandate; it’s a business opportunity. Consider the following:
Failing to make your e-commerce platform accessible leaves millions of euros in revenue on the table. Businesses that embrace accessibility stand to gain a competitive edge and foster long-term customer loyalty.
When it comes to e-commerce, a seamless and accessible checkout process is crucial for customer retention. Here’s how payment systems can make or break accessibility:
1. Accessible Interfaces
Payment forms and checkout pages should support:
**2. Diverse Payment Options
Offer a range of payment methods to cater to all customer preferences:
3. Security Without Complexity
Simplify payment authentication with:
4. Localized Payment Options Inclusive payment solutions should be customized for specific markets, ensuring that local preferences are supported seamlessly.
Preparing for the EAA requires assessing not just your website, but also your payment partners. Here’s a checklist to get started:
Evaluate Your Current Accessibility
Partner with Inclusive Payment Providers
Ask your payment providers the following questions:
Test and Iterate
The European Accessibility Act isn’t just about compliance; it’s about unlocking growth in an underserved market worth trillions of euros. By prioritizing accessibility, businesses can create inclusive experiences, boost conversions, and future-proof their e-commerce platforms.
Read more: European Commission’s EAA.
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