5 Reasons Customers Abandon Their Carts (and How to Fix Them)
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Shopping cart abandonment is one of the biggest challenges for e-commerce businesses. According to Baymard Institute, the average cart abandonment rate is 69.99%, meaning nearly 7 out of 10 online shoppers leave without completing their purchase. Understanding why customers abandon their carts is the first step to improving your checkout experience and boosting conversions. Here are five common reasons—and actionable solutions to fix them.
Nothing drives customers away faster than surprise costs like shipping fees, taxes, or hidden charges. Research shows that 48% of shoppers abandon carts due to extra costs they weren’t expecting.
How to Fix It:
A long or confusing checkout process frustrates shoppers, causing them to give up. Studies reveal that 24% of cart abandonments occur because the checkout process is too complicated.
How to Fix It:
Not offering the payment methods your customers trust or prefer can cost you the sale. For example, 27% of European customers abandon carts if their preferred payment method isn’t available.
How to Fix It:
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Customers are hesitant to complete transactions if they don’t trust your website. A lack of trust signals, like SSL certificates or secure payment options—can increase cart abandonment rates.
How to Fix It:
Sometimes, customers simply aren’t ready to buy. They may be comparison shopping, browsing for fun, or abandoning their cart due to distractions.
How to Fix It:
Shopping cart abandonment is a solvable problem. By addressing unexpected costs, simplifying checkout, and offering preferred payment options, you can turn more browsers into buyers. With tools like Briqpay, you can streamline the checkout experience and cater to localized payment preferences effortlessly.
Want to talk payments?
Book a meeting and let's talk about the future of payments. We will help you discover how you can leverage payments to maximize your checkout
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