Briqpay makes B2B e-Commerce simple, raises €2M in seed round

August 24, Stockholm, Sweden; It’s been almost a year since Briqpay announced the launch of their checkout for B2B e-commerce together with the closing of a pre-seed round of €606K.  Today the company is announcing the closing of a seed round co-led by partners from eEquity, Mantle Advise, and the previous backer Keith Richman’s fund, 31 Atlantic with participation from Christian Leone (Luxor Capital – CEO and Founder), Charlie Chanaratsopon (Boosted Commerce – Founder) with others.

“We are happy to welcome eEquity to Briqpay. eEquity has a long and successful history from investing in digital commerce, and their experience will bring much value for us in our journey towards becoming the leading B2B payment supplier”, says Mats Andersson, CEO, and co-founder of Briqpay.

Mats Andersson and his two co-founders, Sara Johansson, and Björn Widerström all come from a background of working in e-commerce and fintech (all three of them have previously worked for Europe’s biggest fintech company Klarna, which earlier this summer announced a major round of funding, valued at $45.6B valuation). 

Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
What makes Briqpay unique is the flexibility of their solutions, together with sharing all the data connected to signup or purchase. Briqpays flexibility ensures their solution is accessible for all industries within the digital space, both B2B e-commerce stores, SaaS, and digital brick-and-mortar solutions.

“We are driven by seamlessness and scalability in digital disruption for new verticals, looking at the B2B market that is more than double the size of the B2C market. That is why we see a huge potential in Briqpay, their solution gives online retailers a lot of new possibilities”, says Patrik Hedelin, Managing Partner at eEquity.

Briqpay has closed €2M in a seed round led by eEquity together with previous investor Keith Richman’s (entrepreneur; Board member at VNV Global, Grubhub, and more) fund 31 Atlantic with participation from Christian Leone (Luxor Capital – CEO and Founder), Charlie Chanaratsopon (Boosted Commerce – Founder) and other experienced entrepreneurs and investors.

About Briqpay

Founded in 2020 by Mats Andersson, Sara Johansson & Björn Widerström. All with experience from fintech companies like Klarna and Bambora.
Briqpay is an agile software company, focusing on eliminating friction in the buying process between businesses. Today they offer two solutions for digital business-to-business (B2B) sales.
One registration form to easily handle the onboarding of new customers, and a unique payment system where the merchant decided on payment methods, functionality and design.

About eEquity

Founded in 2010, eEquity is a Private Equity firm (digital growth sector fund) that invests in Nordic internet businesses with a special focus on internet retailing. Portfolio companies include Pricerunner, Footway, NA-KD, iDeal of Sweden, Sweef, and PS of Sweden. eEquity has led investments of over SEK 2.5 billion in 35 companies across four funds.  eEquity normally invests in companies with sales between EUR 5-20 million and with an ambition to build them to over EUR +100 million sales with profitability. The companies are normally entrepreneur-led growth companies with the potential to become market leaders. The investors behind eEquity are European Investment Fund (EIF), large European family offices, and financial institutions. eEquity is led by Patrik Hedelin and Magnus Wiberg, both experienced internet entrepreneurs.