Briqpay vs Primer: The Orchestration Specialist for Europe

Both Briqpay and Primer offer payment orchestration. The choice between the two often comes down to where your business is focused and how much you value European market expertise.

Why choose Briqpay over Primer?

• European Expertise: We are specialists in the Nordic and European markets, ensuring compliance and local payment method excellence.
• B2B Native: Our platform is uniquely designed to handle the bridge between B2C and B2B, something general orchestrators often overlook.
• Hands-on Partnership: We work closely with our merchants to optimize their specific stack, providing deep local insights.

Main Features

Briqpay

• Pros: Can integrate any payment provider in days, change payment methods and order without a single row of code, unified settlement format, also offers B2B flows, deep European localization, and exceptional support.
• Cons: No advanced card routing (not necessary unless you’re a mega enterprise merchant with multiple acquiring requirements).

Primer

• Pros: Large library of global connections, offers advanced routing of card payments, vault.
• Cons: Too complex for most businesses. Primers solution suites mega enterprises, flight companies, and similar, more than the 0-500 million euro merchant.

The Verdict: When to switch?

If your core business is in Europe or you have a significant B2B component, Briqpay’s specialized focus offers a more tailored and effective solution than a general global orchestrator.

Learn more about Briqpay