Briqpay: The Logical Step Up from Kustom

Kustom offers a simple, European checkout with everything from address handling to shipping and payment methods. But a scaling merchant needs more than just a standardised solution. Kustom is not a payment provider; it’s a gateway built on Stripes Rails. There’s nothing from a payment method perspective that you can get from Kustom that you can’t get directly through Stripe. Briqpay, just like Kustom, also supports Stripe as a payment provider. But in difference with Kustom you can access more providers via Briqpay (adyen, paypal, braintree ect).

Why choose Briqpay over Kustom?

• Complete Solution: With Briqpay you can combine several payment providers in one checkout. Briqpay is a more flexible and scalable solution for international merchants.
• Advanced Logic: Use Briqpay to create smart rules for when and how different payment methods are shown based on risk, market, or customer type.
• Enterprise Scale: Briqpay is built to handle high volumes and complex multi-acquirer setups that go beyond simple UI customization.

Main Features

Briqpay

• Pros: Combines UI flexibility with backend orchestration, built for scale.
• Cons: Higher initial setup complexity compared to "plug-and-play" locked setup

Kustom

• Pros: Good for businesses that want a "one size fits all" solution for European payments, shipping, and addresses.
• Cons: Limited provider ecosystem (depending on Stripes offering), which can lead to higher costs as you cannot easily shop around for better rates.

The Verdict: When to switch?

When a "one size fits all" checkout is no longer enough and you need to optimize transaction costs, routing, and B2B flows, or simply just need to scale outside of the larger countries in Europe, Briqpay is the natural next step from Kustom.

Learn more about Briqpay